adingo Integrates with MediaMath to Drive Global Programmatic Revenue
adingo, a Japanese digital marketing technology company, today announced the integration of Fluct, its sell-side platform, with MediaMath’s TerminalOne Operating System™ for digital marketers, to deliver even more quality impressions to global advertisers.
adingo introduced Fluct in 2010 and currently holds a large portion of Japan's display and mobile ad inventory, serving over 20 billion impressions to 4000 publishers every month. Fluct also has partnerships with several major international DSPs and Ad Exchanges.
MediaMath was founded in 2007 and has since become an industry leader. Serving billions of highly targeted ads per month, TerminalOne™ is used to power the operations of thousands of marketers, including 55% of the Fortune 100.
Greg Williams, Co-Founder and SVP OPEN Partnerships at MediaMath, commented, “Japan is a strategic market for MediaMath and this initiative will deliver a premium supply to clients, empowering them with the ability to deliver strong performance globally and at scale. We look forward to a successful partnership with adingo”.
CEO of adingo, Kazuyuki Furuya, commented, "With their outstanding record in global advertising, we are proud to have MediaMath as one of our most important partners. We look forward to working together with them to expand our offering to our broad range of clients".
Based in New York with 12 locations across 5 continents, MediaMath develops digital marketing technology and offers deep industry expertise that enables marketers to connect with consumers individually and at scale, across the entirety of the world's digital media.MediaMath’s TerminalOne Marketing Operating System™ allows marketers to customise their own technology infrastructure and leverage their data and industry data in the planning, execution, optimisation and analysis of digital marketing programmes, resulting in smarter decisions that grow their business. Powering the operations for thousands of marketers, including those representing 55% of the Fortune 100, TerminalOne enables them to drive transformative business results across the entire digital ecosystem.