adingo Announces Re-seller Partnership with AdTruth

adingo, Japan's digital marketing solution company, today announced a strategic re-seller partnership with AdTruth, the global leader in device recognition.

Starting today, adingo will be working with AdTruth to provide device recognition technology for customers in Japan. AdTruth allows guessing of device identity and user tracking without gathering any user terminal IDs or cookie information, and currently works across the digital media ecosystem in which over 60 global leading digital media companies have adopted AdTruth's universal device recognition technology.

adingo was established in 2008 as a digital marketing solution company in Japan and provides the top-shared Sell-Side Platform, Fluct, introduced in 2010. adingo currently holds a large portion of Japan's display and mobile ad inventory, serving over 20 billion impressions to 4000 publishers every month.

"adingo is an incredible partner for AdTruth Japan. They are one of Japan's largest supply side platform's (SSPs), and are vital to the digital advertising ecosystem via their relationships with thousands of advertisers, ad networks, ad exchanges, and publishers. All of us at AdTruth are proud to have such a strong, proven partner in the Japanese market, and look forward to adding value to both advertisers and publishers alike in the coming months and years." said James Lamberti, vice president and general manager of AdTruth.

About AdTruth, a division of 41st Parameter

In a world where people are increasingly reliant on a variety of Internet-connected devices for everything from banking to shopping to entertainment and media, creating relevant customer experiences and preventing online fraud are constant and complex business challenges.

41st Parameter, the global leader in device recognition and intelligence, combines its patented technologies and years of expertise to identify devices without cookies, without compromising privacy and without impacting performance. AdTruth, the company’s digital media division, gives marketers a new and better way to recognize and reach their most valuable audiences across all types of devices. These privacy compliant solutions help keep the Internet more secure and relevant for everyone.